I was born in Cotuí, with family roots in Cotuí and Cabrera. At 12, I moved to the United States—an experience that expanded how I see the world, business, and opportunity.
Independent consultant · Dominican Republic
Digital strategy that moves business forward.
I help leaders and teams turn digital complexity into a clear, measurable system built for growth.
25+years in digital
2010working in SEO
2markets · ES / EN
Available forSelect consulting
Santo Domingo 18.4861° N
Areas of focus
01 · Strategy
02 · SEO & AEO
03 · Growth
04 · Leadership
The story behind the work
01 / 04
Global perspective.
Dominican roots.
“A website should not simply look good. It should communicate, build trust, and convert.”
I started building websites in 1999 and working in SEO in 2010. I have watched the internet evolve from its earliest pages into the search, content, and artificial intelligence ecosystem that now shapes brand visibility.
I also served in the United States National Guard, reaching the rank of Specialist. The discipline, accountability, and focus I developed there still inform every engagement I lead.
Today, I work with businesses and professionals who want to understand their opportunities, make better decisions, and build a digital presence that produces meaningful results.
Beyond the work
Travel, the beach, friends, and family. Father to Tommy and Irene; grandfather to Theo. The best strategies begin by understanding people.
How I can help
02 / 04
Clarity to decide.
Direction to execute.
Focused engagements that uncover the right opportunities, order priorities, and create momentum.
Digital strategy audit
A review of positioning, channels, content, technology, and conversion to determine what should change—and in what order.
SEO, AEO & organic growth
Practical roadmaps to improve visibility in search and AI answers without losing sight of business quality.
Executive advisory
Strategic counsel for leaders and teams who need senior judgment, sharper priorities, and a better operating rhythm.
Workshops & working sessions
Sessions built to align teams and translate complex ideas into decisions and concrete next steps.
Selected experience
03 / 04
Experience across industries and borders.
I have worked with companies, teams, and public figures in the United States, the Dominican Republic, and other markets—adapting strategy to each context.
Grupo NutresaConsumer goods
Joe FreshRetail
IHOPHospitality
Deion BranchNFL · Athlete
Vince WilforkNFL · Athlete
+ multiple brandsAcross markets
1999First websites
2010Started in SEO
NowStrategy, search & AI
How I work
Understand the business. Find the opportunity. Design a clear plan. Execute with order and focus.
04 / 04 · Contact
What is the next move?
If you have a complex digital challenge, a growth opportunity, or simply need a second perspective, let's talk.